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Head of Marketing (All genders)

Permanent employee, Full-time · MON & QB Office
Overview
We are seeking a strategic and creative Head of Marketing to lead BIOWEG’s marketing initiatives. In this role, you will be responsible for building and enhancing our brand among B2B clients and investors, driving sales growth and supporting funding efforts. Your expertise will be instrumental in positioning BIOWEG as a leader in sustainable solutions and in communicating our value proposition to key stakeholders.
Your Role
  • Develop and implement a comprehensive marketing strategy to enhance BIOWEG's brand visibility and reputation among B2B clients and investors
  • Lead initiatives to drive sales growth through targeted marketing campaigns and support funding efforts by effectively communicating our value proposition to potential investors
  • Collaborate with cross-functional teams, including sales and product development, to ensure alignment of marketing strategies with business objectives
  • Manage and optimize digital marketing channels, including SEO, SEM, email marketing and social media, to increase lead generation and customer engagement
  • Oversee the creation of compelling content and marketing materials that resonate with target audiences and reflect our brand values
  • Analyze market trends and customer insights to inform marketing strategies and identify growth opportunities
  • Monitor and report on the effectiveness of marketing campaigns, making data-driven decisions to optimize performance
Your Profile
  • Master's degree in Marketing, Business Administration or a related field
  • At least 3 years of proven experience in marketing roles within fast-growing companies, preferably in the B2B sector
  • Ability to take a hands-on approach in executing marketing campaigns and initiatives, ensuring alignment with brand identity and business objectives
  • Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies
  • Proficiency in design tools such as Adobe Creative Suite, Canva or Figma is a plus
  • Exceptional communication and leadership skills, with the ability to inspire and manage a team
  • Ability to work independently and collaboratively in a fast-paced startup
  • Excellent written and verbal communication skills in English 
  • Fluent in French and/or German knowledge is a plus
Why Us?
  • Build and scale your own team: Hire, mentor and grow your high-performing team from scratch
  • Fast-track leadership: Outpace corporate career paths with 2x responsibility in 12–18 months
  • Equity and impact: Earn stock options and directly reduce microplastic pollution (we measure it)
  • Founder-level access: Pitch ideas monthly to our CEO and board. No bureaucracy
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About us
BIOWEG is a purpose-driven startup developing bio-based alternatives to fossil-based ingredients using Biotech and Green Chemistry. 

We create sustainable products that match or even outperform fossil-based alternatives while remaining price competitive. Our main products, MicBeads (sensory micropowder) and RheoWeg (rheology modifier), are used by leading cosmetics and chemical companies. 

We are driving to create a better world and a lasting, sustainable impact. Join our diverse and relentless team to revolutionize and drive green innovation across multiple industries.
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